Established in 1996, SureScreen has been providing proactive, bespoke diagnostic solutions to organisations for nearly 25 years. Believing early diagnosis is key to preventing disruption to both time and finances, SureScreen delivers tailored services and products across the UK and Europe.
SureScreen Diagnostics is an award-winning business that provides providing quality rapid diagnostic equipment and services around the globe. Across Europe, every two seconds a SureScreen testing kit is being used.
In terms of the current pandemic, SureScreen’s COVID-19 rapid test is able to identify the body’s response to coronavirus after the onset of infection and gives a qualitative yes/no result within 10 minutes.
SureScreen’s lateral-flow COVID-19 IgG/IgM Rapid Test Cassette can detect antibodies produced by the body 3-7 days after the onset of infection. It is a qualitative membrane-based immunoassay for the detection of SARS-CoV-2 antibodies in whole blood, serum, or plasma.
Despite the worldwide pandemic, SureScreen Diagnostic had received little exposure within the national and international media for its COVID-19 testing product.
Surescreen needed to get their message out there and the challenge taken up by Black & White PR was to help expose the product to both the media and the wider political arena.
Black and White PR were able to help raise the profile of SureScreen as a company as well as David Campbell as an industry expert. We ensured SureScreen and it’s product range received coverage across media outlets in the UK but all over the world. This included being featured on Sky TV, BBC TV and BBC Radio 4, numerous online channels, as well as features within key publications including the Daily Mail and the Financial Times and BBC Radio 4 to name a few.
These appearances resulted in huge interest in SureScreen and global orders.
Black and White PR were critical to raising the profile of our company and product range during a very important time for the business. As a result, we gained exposure across media outlets all over the world including the Daily Mail, Financial Times and BBC Radio 4 to name a few. The team’s experience and guidance was key to our strategy and success.- David Campbell, Director