VRCO Limited

VRCO Limited

VRCO Limited is designing a revolutionary flying car and is aiming for it to be in production by 2020. VRCO’s NeoXCraft will combine ducted fan technology, hybrid engine power, modern lightweight composite materials and advanced flight controllers. A feasibility study for the project is being carried out by the University of Derby’s Institute for Innovation.

Challenge

VRCO Limited is a company set up to design and manufacture one of the world’s first flying cars. It needed a publicity campaign to accompany its first round of seed funding and media coverage that would raise its provide regionally and nationally.

Result

A media campaign let to the VRCO story being told online, in print, on TV and radio across the world. On top of that, David Leatt helped the company acquire a new headquarters at Derby’s iHub.

“They have elevated our presence and our concept vehicle, the NeoXcraft, onto the national stage with television coverage on ITV News and the Discovery Channel together with regional radio and news media.

“To complement this, we enjoyed online and offline coverage with publications like the Mirror, the Daily Mail, the Telegraph and the Times. They also delivered digital content about VRCO and the NeoXCraft as far afield as Russia, China, India and North America.

“Their support at meetings and presentations has been exemplary and we feel that this exposure has dramatically improved our reputation with investors and partners.”
Michael B Smith & Dan Hayes
Co-Founders, VRCO Limited

They have elevated our presence and our concept vehicle, the NeoXcraft, onto the national stage with television coverage on ITV News and the Discovery Channel together with regional radio and news media.

- Michael B Smith & Dan Hayes, Co-Founders, VRCO Limited

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